Smith Barney Access /

Citigroup asked Deepend to completely redesign to create a consistently branded experience that allows users to locate content quickly and efficiently.

Deepend's contracted in-house team at Smith Barney worked closely with Smith Barney's Access Marketing team to create a highly intuitive template based site that is flexible and easy to use.


Global Prime Brokerage Marketing Site

Citigroup challenged Deepend to provide existing and prospective clients with an informative view of the benefits and services of their Prime brokerage division. The goal was to position Citigroup's Global Prime Brokerage as the market leader.

The findings of Deepend's comprehensive competitive analysis provided a tight creative brief, defining the objectives for the design and build of a, 'market leading' site with easy to understand, immersive and educational Flash based demonstrations.