Millward Brown

millwardbrown.com

Deepend was retained by Millward Brown to design and develop their global web presence to reflect an updated brand positioning.

The project included the development of a centralized content management system enabling Millward Brown to deploy sub-branded and local division sites around the world using a template-based system.

The system provides local offices with the choice of customizing content or pulling a feed of global content from the central database.

Launch

Millward Brown Blog

Deepend were briefed by Millward Brown to deliver a blog that tied in with the revised global design guidelines already produced by Deepend. The blog is a heavily customized solution based on the Word Press platform.

Launch

Brandz 2007

Deepend was briefed by Millward Brown Optimor to promote the launch of the 2007 Brandz Report on their site. Deepend created an online advertising concept and integrated it within a redesigned version of site's home page. The ad links to a new area within the site where the study is explained and the full report can be downloaded.

Launch

ePerspectives

Deepend were asked to create an electronic newsletter for Millward Brown. The design of the both the HTML mail template and destination web page ties into the digital brand guidelines previously developed by Deepend. The mail and newsletter were both integrated within the content management system developed by Deepend to facilitate a streamlined publishing process.

Launch