Oxford Health

IDEA demo CD ROM / Web

Oxford appointed Deepend to develop a guide and demo for IDEA, their online tool that enables heath care brokers to get quotes, enrol and renew groups online. Our objective was to maximize migration from the existing fax and phone route to the IDEA online system.

Deepend produced an intuitive and immersive guide on CD ROM that outlines the advantages of IDEA and takes the viewer through step-by-step instructions on using the system. Deepend also adapted the IDEA demo and created a micro-site in order that future updates may be communicated cost effectively. The project improved the use of the online tool by 31%.

Launch