Virgin America

virginamerica.com

Deepend were chosen by Virgin America to develop an enticing destination announcing the formation of, and putting a 'face' to, America's newest airline.

With a brand launch ahead of a product or service, Deepend devised a creative concept based on 'anticipation' that delivered a simple but exciting experience to communicate the brand personality and act as an initial destination for press and potential employees.

Launch

Virgin USA Stationery System

Deepend worked closely with Virgin America to help develop its brand identity and guidelines for this fledgling airline during it's nascent stages of development.

Virgin America IFE

Virgin America asked Deepend to develop concepts for the airline's In Flight Entertainment system that further Virgin's position as the market leader of award winning, innovative in flight entertainment systems.

Deepend chose to communicate the Virgin America brand essence by displaying the airline's brand values on the IFE screen in sleep mode.

A highly immersive and usable interface was developed through the use of varying 3D transitions linked to specific interactions.