Xbox | Taco Bell

X-Box Promotion

Deepend was briefed to generate awareness and communicate the rules of a nationwide X-box 'give-away' cross-promotion. The campaign was targeted at males aged 16-34. Deepend designed and produced an animated comic strip concept and our illustrators and animators turned the project round in ten days from conception to delivery. The micro site handled in excess of 700,000 registrations in the first day and the campaign served to increase Taco Bell sales by an estimated 3% nationwide.